Traviva’s pick for Europe is Ubigi: 10GB for 30 days at US$15, covering 38 countries including the UK and Switzerland. For a long multi-country trip, Nomad’s 50GB for 30 days at US$35 (a sale price, normally US$48) is the standout. Both suit most travellers on a multi-country itinerary — but check every country you will visit against the provider’s list, because plans sold as “Europe” cover between 33 and 48 countries.
Updated · Prices in US dollars unless marked A$; figures marked “checked October 2026” were read off each provider’s own site on 7–8 October 2026.
Europe eSIMs at a glance
The 10GB, 30-day plan from each provider, or its unlimited plan where it sells no fixed data. Hotspot rules come from each provider’s own terms.
| Provider | Plan / data | Validity | Price | Hotspot | Notes |
|---|---|---|---|---|---|
| Ubigi | 10GB | 30 days | US$15 | Yes | 38 countries, incl. UK and Switzerland. Unlimited: US$62 for 30 days (60GB at full speed, then 2 Mbps). Price checked October 2026. |
| Nomad | 10GB | 30 days | US$23 | Yes | 35 countries, incl. UK and Switzerland. 50GB for 30 days is US$35 on sale. Price checked October 2026. |
| Airalo | 10GB | 30 days | US$31 | Yes | 41 countries. Price checked October 2026. |
| Saily | 10GB | 30 days | US$35.99 | Yes | 35 countries, incl. UK and Switzerland. Unlimited: US$49.99. Price checked October 2026. |
| Holafly | Unlimited | 30 days | US$73.90 | 1GB a day | 33 countries, the fewest here. Price checked October 2026. |
| Maya Mobile | Unlimited | 30 days | US$49.99 | Allowed, with guidance | One global plan. Price checked October 2026. |
| Simify | 10GB | 30 days | A$49 | Allowed | Billed in Australian dollars. Price checked October 2026. |
“The EU abolished roaming charges” is true, and it has nothing to do with you
Every article about European eSIMs leans on Roam Like At Home. Read the regulation and it protects a specific person — a customer of a European operator. An Australian buying a Europe eSIM is not that person.
Regulation (EU) 2022/612 is the law that ended roaming surcharges. Its protections attach to a “roaming customer”, which it defines as a customer of a roaming provider whose retail contract “permits Union-wide roaming”, supplied by a “domestic provider” — an operator providing that customer’s home mobile service inside the EU.
The regulation knows perfectly well that other people roam in Europe too. It separately names “non-regulated roaming services in third countries” and gives that category transparency rules only — no price protection. An Australian travel eSIM sits on that side of the line.
So what governs the data cap on your Europe eSIM? Ordinary contract terms, the same as anywhere else. This cuts both ways and we are not going to pretend otherwise: it does not mean you are overcharged, and European roaming is genuinely cheap. It means the EU rule is not the reason, and it is not a protection you can appeal to if a plan throttles you.
There is a useful number buried in this. BEREC, the European regulators’ body, publishes what operators actually charge people roaming in from outside the EEA. In its benchmark report the rest-of-world retail data rate was €5.16 per GB for the third quarter of 2024, down from €6.34 a year earlier. That is the thing a Europe eSIM is competing against — and on those numbers most of the plans on this page win comfortably.
“Europe” is a shorter list than you think, and two big countries are off it
The roaming area named by the European Parliament is the EEA: the 27 EU countries plus Iceland, Liechtenstein and Norway. Neither that list nor EFTA’s names Switzerland.
The UK is explicitly out. The House of Commons Library states that since the end of the Brexit transition period on 1 January 2021 there has been no obligation on UK operators to provide surcharge-free roaming across the EEA.
None of this binds the eSIM sellers — they draw their own country lists, which is exactly why those lists differ so much. Check the UK and Switzerland against your itinerary before you buy, because a bundle called “Europe” may cover neither.
One more assumption worth dropping: that every European country keeps 2G running as a safety net while retiring 3G, the way Deutsche Telekom did when it closed 3G in June 2021. Orange in France is doing the reverse — its own network page says 2G is switched off for good between 22 September and 20 October 2026, while 3G runs until 2028. There is no single European pattern to rely on.
What a 10GB month costs in Europe
Same plan, same duration, five sellers. Prices in US dollars, checked 7 October 2026.
Holafly sells no fixed-data plans anywhere — its 30-day unlimited plan is $73.90, which is a different product and so is not plotted on the same scale.
Ubigi
Ubigi's 10GB for 30 days at $15 undercuts Nomad ($23), Airalo ($31) and Saily ($35.99) by a wide margin, and its 38-country footprint beats Holafly's 33. For a long multi-country trip, Nomad's 50GB at $35 is the standout.
See Ubigi Europe plans →Every verified plan
Prices in US dollars, read off each provider’s own page. Where we could not confirm a price, we say so rather than estimate.
| Provider | Fixed data plans | Unlimited |
|---|---|---|
| Saily | 1GB/7d $4.99 · 3GB/30d $12.49 · 5GB/30d $19.49 · 10GB/30d $35.99 · 50GB/90d $95.99 | 30d $49.99 7–30 days selectable, $49.99 |
| Airalo | 1GB/3d $5 · 3GB/7d $11 · 5GB/30d $19.50 · 10GB/30d $31 · 20GB/30d $48 · 50GB/30d $70 | 3d $11.50 · 5d $19.50 · 7d $27 · 10d $35 · 15d $49 · 30d $71 |
| Nomad | 1GB/7d $5.50 · 3GB/30d $12 · 5GB/30d $17.50 · 10GB/30d $23 · 20GB/30d $27 · 50GB/30d $35 The 20GB and 50GB prices were sale prices at the time of checking. | 5d $19 · 10d $34 |
| Ubigi | 500MB/2d $2 · 3GB/30d $7 · 10GB/7d $12 · 10GB/30d $15 · 25GB/7d $23 · 50GB/30d $54 · 60GB/30d $62 Europe Extended, covering 48 countries, runs 10GB/30 days at $35 or unlimited/30 days at $77. | 30d $62† Standard Europe plan: 60GB at full speed, then 2 Mbps. New since 31 August. |
| Holafly | No fixed-data plans — unlimited only | 3d $11.90 · 5d $20.50 · 7d $27.50 · 10d $36.50 · 15d $50.50 · 30d $73.90 |
| Maya Mobile | No fixed-data plans — unlimited only Maya sells no fixed-data plans anywhere; its product is one global unlimited plan. | 3d $9.99 · 7d $19.99 · 14d $27.99 · 30d $49.99 The same four prices apply in every country Maya covers. |
| Simify | 5GB/7d A$29 · 10GB/30d A$49 · 20GB/30d A$75 · 30GB/30d A$99 · 45GB/45d A$135 · 60GB/60d A$159 · 100GB/90d A$219 | A$2.19 per day, any length up to 180 days Simify prices unlimited by the day rather than in fixed blocks. |
Provider names link to their own site. Some of those links earn us a commission — the disclosure page says exactly which, and it plays no part in which plan we call cheapest.
Every price on this page is in US dollars except Simify’s, which are in Australian dollars because it bills in A$. An Australian card adds a foreign transaction fee of around 3% to the rest, which none of them mention at checkout — what that actually costs you →
Before you choose on price
All seven providers selling in Europe now offer an unlimited plan, and none of those is unlimited. Saily gives you 5GB a day before dropping to 1 Mbps; Airalo gives you 3GB a day before dropping to 1 Mbps; Nomad gives you 2GB a day before dropping to 512 kbps; Holafly publishes no figure at all, though third-party analysis puts it near 2–3GB a day; Maya Mobile gives you 3GB a day before dropping to 10 Mbps, then 1 Mbps; Simify publishes no firm figure at all — only an approximate 1–1.5GB, and only in a troubleshooting article rather than on any plan page. Ubigi’s 30-day unlimited plan gives you 60GB at full speed before dropping to 2 Mbps.
The cap matters less than what happens after it, and it decides whether a cheaper fixed-data plan would serve you better. Every provider’s daily cap and throttled speed, in one table →
Which network you actually roam onto
An eSIM is a roaming agreement with a local carrier. In Europe, that means:
| Provider | Local network |
|---|---|
| Ubigi | Orange, Vodafone and Telia |
| Airalo | Not disclosed |
| Saily | Not disclosed |
| Nomad | Not disclosed |
| Holafly | Not disclosed |
| Maya Mobile | Not disclosed |
| Simify | Not disclosed |
How many countries does “Europe” mean?
Not the same number to each provider. Check your itinerary against the list before you buy.
| Provider | Countries covered |
|---|---|
| Airalo | 41 countries |
| Saily | 35 countries |
| Nomad | 35–36 countries |
| Ubigi | 38 countries, or 48 on Europe Extended |
| Holafly | 33 countries — the fewest here |
When Australians go to Europe
Strictly a northern-summer destination for Australians. The UK peaks at 87,690 trips in July and bottoms at 36,850 in May; Italy peaks in September. Building a European trip around February is unusual.
Only going to Italy? Italy-only eSIM plans and networks →
Europe eSIM questions travellers ask
What is the best eSIM for Europe?
On price, Ubigi: 10GB for 30 days at US$15 across 38 countries, checked in October 2026. Nomad is US$23, Airalo US$31 and Saily US$35.99 for the same allowance, and Nomad’s 50GB for 30 days at US$35 suits long trips.
Does a Europe eSIM cover the UK and Switzerland?
Not always. Neither is part of the EU roaming area, and each seller draws its own country list. Ubigi, Nomad and Saily list both on their Europe plans (checked October 2026), but check your itinerary against the list before you buy.
Does the EU’s Roam Like at Home rule apply to Australians?
No. Regulation (EU) 2022/612 protects customers of European operators. An Australian buying a Europe eSIM is roaming from outside the EU, so the data cap and price are set by the eSIM’s own contract terms.
How many countries does a Europe eSIM cover?
It depends on the seller: Airalo 41 countries, Ubigi 38 (or 48 on Europe Extended), Saily 35, Nomad 35 to 36, and Holafly 33.
Can I use my Europe eSIM as a hotspot?
Yes with Ubigi, Saily, Airalo and Nomad, which all allow tethering. Holafly caps hotspot sharing at 1GB a day.
Is an unlimited Europe eSIM really unlimited?
No. Saily slows to 1 Mbps after 5GB a day, Airalo after 3GB a day, and Nomad drops to 512 kbps after 2GB a day. Ubigi’s 30-day unlimited plan gives you 60GB at full speed, then 2 Mbps.
Will my phone work in Europe?
A 4G phone with eSIM support will work in most places, but do not rely on older networks. Deutsche Telekom closed 3G in Germany in June 2021, and Orange is switching off 2G in France between 22 September and 20 October 2026.
Related
- Ubigi is cheapest in Europe, but Airalo is the name most people search for — what you get for the premium →
- Airalo and Holafly both sell Europe plans and are the two most-searched eSIM brands, but they work in completely different ways — we put them side by side →
- Planning to tether a laptop in Europe? Every provider’s hotspot rules, which are not the same as its data rules →
- Only visiting the UK? The best eSIM for the UK, compared →